About Us

From the house of Triveni, we bring to you Importance, Individuality, Identity – Iness.

We started as Triveni Sarees 28 years ago, from the then fledgling textile centre of Surat. We have grown since, having 80+ wholesale counters spread across the country since then – and in 2011, we started directly dealing with customers through TriveniSarees.com (now TriveniEthnics.com). As Triveni, we strive to spread the colourful and richly cultural influences of India through our ethnic wear worldwide. 

Through Iness, we take your association to the next level – to help you express your identity (or 'I'-ness). Iness is the place for personalized finesse. Fashion, we realized, isn't about selling what a designer simply designs. It is about a process of closely collaborating with the designer to channelize their individuality into a personally customized end product. With Iness, we bring in the custom design experience to the real world. Iness brings to you the most poised designer collections, yet lets you be your own couturier. It breaks constraints, letting you change any part of the design that you may not like and allows you to add your art to it.

And what's more – we will soon be bringing to you cutting edge technologies that will allow you to experience fashion online – like you've never seen before!

We are sure you will enjoy the Iness experience and we look forward to engaging with you.